THEMATIC EVALUATION OF RISK TAKING PROPENSITY AND SALES PERFORMANCE OF FEMALE OWNED BUSINESSES IN KWARA STATE.
1Ayinla Funmi Zainab, 2Issa Abdulraheem, PhD, 3Kadiri Ismaila Bolarinwa, PhD.4 Oladeji Sunday Oladoke
Abstract
The emerging field of women entrepreneurship in the 21st century has brought about issues regarding the risk taking propensity of the female folk. Risk taking entails acting boldly without knowing the consequences. It is the firm knowingly devoting the resources to projects with chances of high returns but may also entail a possibility of higher failure. The study thematically examined risk taking and sales performance among female owned businesses in Kwara State. The study adopted an ethnographical survey of female owned fashion businesses which were purposively selected. It was concluded that female fashion designers take calculated risks and to try new products and ideas, while they emphasized on exploration and experimentation of new ideas/equipment of which they cannot guarantee result. It is therefore recommended that, female fashion designers need to be cautious on their line of action, even if some opportunities might be lost that way. There should be regular engagement in high risk business activities which can enhance their business performance.
