IMPACT OF WORK-LIFE BALANCE ON BUSINESS GROWTH OF FEMALE ENTREPRENEURS IN SOUTH-WESTERN NIGERIA

1 2 3 Mutiat Kuranga, Yusuf Mustapha Ph.D., Aminu Brimah Ph.D.

Abstract

Work-life balance has been a growing concern for female entrepreneurs in recent times. Managing
the demands of both work and family is a challenge that has been previously overlooked for female
entrepreneurs. Nowadays, businesses are characterised by persistent changes, uncertainties and
excessive pressure to increase growth, productivity and performance. In the midst of all this, the high
demands on the time of female entrepreneurs to perform their statutory roles cause disequilibrium
between their work life and family life which may have an impact on their businesses. Hence, the
study examined the impact of work-life balance on the business growth of female entrepreneurs in
South-Western Nigeria. A sample size of 379 respondents were selected using purposive and
stratified sampling techniques from a population of 25,122 members of Nigeria union of tailors in
Lagos, Oyo and Osun States. Primary data was collected through the use of structured questionnaire
and standard multiple regression was used for the analysis. The result shows work demands,
wellbeing, family workload and spousal support with coefficients 0.585, 0.421, 0.207, 0.461. The
study also found out that every unit change of work-life balance would lead to 0.581 unit increase in
business growth. Therefore, the study concludes that work-life balance contributes significantly to
the business growth of female entrepreneurs. The study, therefore, recommends that female
entrepreneurs should strive to maintain work-life balance as this will help them to manage their work
roles, family roles and personal life and improve their business growth.