DYNAMICS OF HUMAN RESOURCE DEVELOPMENT STRATEGIES IN ENHANCING EMPLOYEES' PERFORMANCE IN NIGERIAN BROADCAST INDUSTRY

1Brimah, Bolatito Amudat (PhD), 2Olanipekun, Wahid Damilola (PhD), 3Olorunlambe, Gasali Alabi, 4Muhammed, Aisha Nupeko

Abstract

The human resources is the most important resources an organization can boast of in the 21st century
workplace since organization are run and steered by people. In today's world of work, fundamental
transformations in working structures are taking place. Organizations face complex and dynamic
environments that have been attributed to increases in globalization and competitiveness. This study
examined the dynamics of human resource development strategies in enhancing employees'
performance. The study adopted a survey research design. The study population comprised of thirty
members of staff of Sobi FM, Ilorin. Primary data was collected through a structured questionnaire.
Data was analyzed using regression analysis and the hypotheses were tested at 5% level of
significance. Findings of the study revealed that human resources development strategies have a
significant impact on employees' performance. Based on the findings of the study, it was
recommended that organisations should continually engage in practices that can develop the
capacity and capabilities of employees; this will consequently ensure that the overall organisation
objectives are achieved.