ASSESSMENT OF INFLUENCE OF POINT OF SALES (POS) SERVICES ON THE SALES PERFORMANCE OF SMALL AND MEDUIM SCALE ENTERPRISES IN AHMADU BELLO UNIVERSITY, ZARIA, KADUNA STATE

Saleh, Muhammad Aminu; Umar, Rahmat Talatu & Magaji, Zakari Buba

Abstract

This study is set to investigate the influence of Point of Sales Services on the sales performance of SMEs in Nigeria Campuses with a specific interest in ABU Zaria, Samaru Campus. The need for agent bank has since been overdue in Nigeria, looking at the continued advent of insecurity and Kidnap of traders and businessmen. Point of Sales (POS) service is the most common form of agent banking in the financial spheres in Nigeria, specifically on university campuses. This study comprises of all owners of SMEs with a capital strength of N500, 000 and above in the 2 community markets and the social center in ABU Zaria main Campus Kaduna state. This study investigated the influence of Point of Sales Services on the sales performance of SMEs in Nigeria Campuses with a specific interest in ABU Zaria, Samaru Campus. 2 research questions and hypotheses were formulated to guide the researcher. A structured survey questionnaire tagged “Point of Sales on Sales Performance Questionnaire” (PSPQ) was used to elicit responses from the respondents. From the result of the study, it was revealed that availability of Point of Sales Services significantly increase sales performance of SMEs in Ahmadu Bello University, Zaria, Kaduna State. And that access to Point of Sales Services do significant influence sales performance of SMEs in Ahmadu Bello University, Zaria, Kaduna State. The researcher recommended that point of sales service should be designed by the commercial banks in such a way that its service charge and administrative bottleneck be minimized to the barest minimum, by maintaining single-digit charges. And the Central Bank should re-orient the citizenry about the need for a cashless society and its benefits by organizing interactive session to hear the true state of happening in the local community