TREND OF STUDENTS’ ENROLMENT AND PERFORMANCE IN THE SENIOR SCHOOL CERTIFICATE MARKETING EXAMINATION IN OYO STATE

Eebo, Timothy Olusegun (Ph.D)

Abstract

The study focused on students’ enrolment and performances in marketing examination in Oyo State, was an empirical effort looking into enrolment and performance of students in marketing examination. The study was motivated by the fact that the government of the day is showing a lot of interest and concern over the growing trade subjects, entrepreneurial education and needs to introduce marketing as a subject at senior secondary schools level. The study aims at finding out if there was any significant percentage change in the students offering marketing in senior secondary schools, if any percentage change exists in performance of students offering marketing in senior secondary schools at WASSCE and NECO (SSCE). The performance of students totaled 2,845 from ten (10) secondary schools in Ogbomoso zone comprising of five local government areas; Ogbomoso South, Ogbomoso North, Ogo oluwa, Oriire and Surulere from 2014-2016 was used for the study. Survey research design was adopted for the conduct of the study and analysis of the data was carried out using percentage.  It was found out that the  total number of students offering marketing in both WASSCE and NECO (SSCE) increases every year but the percentage enrolment in WASSCE was a bit increase while NECO(SSCE) was gradually increasing in an unpredictable manner. It was concluded that in the nearest future Nigeria will not only become self-reliance in skills acquisition and entrepreneurial oriented but could also become one of the world’s wealth creation, employment generation, concepts and skills for attitudinal and behavioural change that are production oriented. It was recommended that admission into tertiary institutions should require at least pass in marketing at O level before offer admission for marketing education.